Empleos de marketing en Medellín, Antioquia

Job Title: Marketing & Social Media Coordinator

Get to know more about your role!
https://vimeo.com/1016347561/64dbbd9f3b

Learn more about our values: https://vimeo.com/1027389329/4ea963f2ac

About Us:

About the Role: Do you have the brains of a strategist, the creativity of an artist, and the organizational skills of a project manager? If you’re nodding along, you might just be our next Mastermind of Marketing Mayhem! TCLO office is on the hunt for a Marketing Manager who can bring the right mix of creativity, leadership, and tactical genius to boost our brand and secure more sales. Get ready to lead a dynamic team, craft killer campaigns, and make some serious waves in the marketing world.

What You’ll Do:

• Campaign Strategy & Optimization: Design and execute multi-channel marketing campaigns, focusing on T Visas and other services. Continuously monitor and optimize campaigns, ensuring they connect emotionally with target audiences and achieve performance goals.
• Market Analysis: Conduct monthly performance audits on underperforming ads, adjusting visuals, text, and creative elements to improve results.
• Collaboration: Work closely with content creators and the marketing team to ensure all marketing efforts are aligned with broader goals. Promptly communicate any adjustments or needs based on campaign performance.
• Geographical Targeting: Ensure T Visa and related ads are targeted locally in key areas (San Diego, San Marcos, California) and in specific states such as Wisconsin and Nebraska.
• Performance Tracking: Regularly track metrics such as engagement, reach, conversions, and ROI, making data-driven adjustments to improve performance.
• Trendspotting & Innovation: Stay ahead of marketing trends to suggest and implement fresh, creative ideas that push our campaigns forward.
• Content Coordination: Oversee the creation of marketing content that aligns with campaign strategies across platforms, including YouTube, TikTok, Meta (Facebook & Instagram), and more.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated for maximum impact and ROI.
• Leadership: Mentor and lead the marketing team, keeping morale high and ensuring top-quality performance across the board.
• External Partnerships: Build and maintain relationships with external partners to expand our reach and enhance collaboration opportunities.
• Day-to-Day Adventures: Campaign Monitoring: Conduct weekly reviews and updates of all running ads, ensuring ongoing optimization.
• Creative Brainstorming: Collaborate with the creative team to develop new content ideas, testing different formats and emotional approaches to boost engagement, run constant A/B testing in different platforms
• Analytics Deep-Dive: Use data insights to inform decisions, analyzing what’s working and what’s not across various campaigns.
• Strategic Adjustments: Be ready to pivot quickly, making data-driven decisions to refine campaigns as needed.
• Budget Oversight: Balance the marketing budget, ensuring every dollar is spent efficiently and wisely.

What You Bring to the Table:

• Marketing Strategy Expertise: Experience designing and executing marketing campaigns that drive results.
• Data-Driven: A deep understanding of analytics and the ability to use data insights to tweak and optimize campaigns.
• Creativity & Innovation: Strong creative instincts combined with the ability to lead brainstorming sessions and generate fresh, out-of-the-box ideas.
• Leadership & Teamwork: The ability to inspire and lead a marketing team, while also working collaboratively with other departments and external partners.
• Budget Management: A solid understanding of how to allocate resources for maximum impact.
• Adaptability: Ready to quickly adapt strategies based on real-time data and evolving trends.
• This role offers the perfect blend of creativity, strategy, and data analysis for someone ready to make a significant impact on our marketing initiatives. If you’re passionate about driving campaigns that resonate and convert, we’d love to hear from you!
• Track and report on the performance of marketing campaigns, providing actionable insights.
• Build and maintain relationships with external partners, agencies, and vendors.
• Stay Updated on industry trends, tools, and techniques to keep our marketing ahead of the curve.
• Content Creation: Whip up witty, engaging posts that resonate with our audience across all major platforms (Facebook, Instagram, LinkedIn, Twitter, and TikTok).
• Community Management: Respond to comments, messages, and mentions with a mix of charm and quick wit, turning every interaction into a positive experience.
• Analytics & Insights: Dive deep into the data pool, tracking metrics like engagement, reach, and conversions. Use these insights to fine-tune our social strategies.
• Brand Awareness: Ensure that our brand voice is consistent, vibrant, and impossible to ignore in the crowded digital space.

Conditions of Employment

You can send your marketing & social media portfolio to recruiting@thecruzlawoff.com

Type of employment: Full Time

Salary: $1,650 - $1,750/month DOE

Job Type: Full-time

Experience:

• Digital Marketing Strategy: 3 years (Required)
• Content Creation Stragey: 3 years (Required)
• Market Research: 2 years (Preferred)

Language:

• English (Preferred)