Empleos de practicante ,mercadeo

Position: Social Media Specialist
Location: Colombia, 100% remote
Department: Administrative
Reports to: Ecommerce & Digital Marketing Analyst
Contract Type: Agreement of wills (acuerdo de voluntades), Direct with the company
Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA)
Salary: SMMLV

Job Summary:

The Brand & Content Intern will support the development and execution of Ricky Joy's branding, digital marketing, and e-commerce strategy by researching market trends, creating and adapting content, managing the company's media library, and supporting digital campaigns, e-commerce initiatives, brand activations, and corporate events.

This role will contribute to strengthening the company's digital presence by creating content assets that support both Brand Awareness objectives and Performance Marketing and e-commerce initiatives, including social media, Shopify, TikTok Shop, email marketing, and other digital platforms. Through creative ideas, AI tools, and organized execution, the intern will contribute to brand growth, consumer engagement, and business growth.

Responsibilities:

Branding & Digital Marketing

• Support the development and execution of Ricky Joy's digital marketing strategy alongside the Administrative Manager and the Marketing team.

• Assist in planning the editorial calendar and digital marketing campaigns.

• Contribute creative ideas to strengthen brand positioning and awareness.

• Research digital trends, content formats, and consumer behavior.

• Analyze competitor strategies and identify opportunities for improvement.

• Participate in brainstorming sessions for marketing campaigns, product launches, and brand activations.

• Support initiatives to increase brand reach, engagement, and digital visibility.

• Assist with seasonal campaigns and new product launches.

Social Media Management & Content Creation

• Develop content ideas for Instagram, Facebook, TikTok, LinkedIn, and other digital platforms.

• Create social media copy and captions using Artificial Intelligence tools.

• Research relevant hashtags aligned with campaign objectives.

• Design basic marketing materials using Canva and similar design tools.

• Adapt content into multiple formats, including posts, stories, carousels, Reels, and short-form videos.

• Schedule content according to the editorial calendar.

• Prepare content for internal review and approval prior to publication.

• Support community management by responding to comments and messages when needed.

• Ensure all content aligns with Ricky Joy's brand identity and tone of voice.

Content Library Management

• Organize and maintain Ricky Joy's digital content library.

• Coordinate the continuous collection of photos and videos of:

• Products

• Team members

• Office environment

• Internal processes

• Corporate events

• Trade shows

• Product sampling activities

• Customers

• Behind-the-scenes content

• Organize and categorize digital assets for easy access and future use.

• Coordinate with different departments to ensure a continuous flow of updated content.

Artificial Intelligence for Marketing

• Utilize AI-powered tools to optimize content creation.

• Generate multiple versions of marketing copy and social media content.

• Develop creative ideas for Reels, campaigns, and multimedia content using Artificial Intelligence.

• Create conceptual images and graphic assets using AI-powered design tools.

• Research emerging AI applications to improve Marketing processes.

• Support the automation of repetitive content-related tasks.

Trade Marketing & Events

• Support the planning and execution of corporate events, trade shows, and brand activations.

• Organize and manage POP (Point-of-Purchase) marketing materials.

• Maintain an accurate inventory of promotional materials.

• Prepare promotional kits and event materials.

• Develop event checklists.

• Assist with event setup and breakdown when required.

• Capture photos and videos during corporate events.

• Produce behind-the-scenes content.

• Collect audiovisual materials for future marketing campaigns.

• Provide logistical support for Trade Marketing initiatives.

Market & Competitive Research

• Research trends within the food and beverage industry.

• Analyze competitors' new products, flavors, packaging, and product launches.

• Conduct competitive benchmarking.

• Research influencers and content creators for potential brand partnerships.

• Identify strategic event and collaboration opportunities.

• Recommend ideas for marketing campaigns and brand activations.

• Prepare recurring reports with insights and recommendations for the Marketing team.

Marketing Administrative Support

• Organize and maintain the department's digital filing system.

• Keep the content and campaign calendar up to date.

• Follow up on internal Marketing requests.

• Maintain databases of vendors, agencies, influencers, and strategic partners.

• Organize and archive photos, videos, and other digital assets.

• Support the documentation and organization of marketing campaigns.

• Collaborate with the E-commerce Analyst and the Marketing team on administrative tasks related to ongoing projects.

Requirements:

• Currently enrolled in the final semester of a Bachelor's degree in Marketing, Digital Marketing, Communications, Advertising, Graphic Design, Multimedia Design, Audiovisual Communication, or a related field.

• Bilingual: English and Spanish (written and verbal communication).

• Previous experience through university internships, academic projects, freelance work, personal or business social media management, digital content creation, basic graphic design, photography, video production, or branding and marketing projects is highly valued.

• Basic knowledge of Marketing, Digital Marketing, Branding, Content Marketing, Social Media Marketing, Consumer Insights, and digital trends. Trade Marketing knowledge is a plus.

• Familiarity with content creation and design tools such as Canva, CapCut, Adobe Express, Microsoft Office, and Google Workspace.

• Basic knowledge of Artificial Intelligence tools for content creation, including ChatGPT, Canva AI, Adobe Firefly, Runway, Midjourney, or similar platforms.

• Experience using major social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and preferably YouTube.

• Basic understanding of digital asset management, content organization, and editorial content calendars.

Skills:

• Creativity and innovation.

• Excellent written and verbal communication skills.

• Attention to detail and strong organizational skills.

• Effective time management and ability to prioritize tasks.

• Proactive and self-motivated with a strong willingness to learn.

• Adaptability and flexibility in a fast-paced environment.

• Strong teamwork and collaboration skills.

• Critical thinking and problem-solving abilities.

• Curiosity for digital trends, branding, social media, and emerging technologies, including Artificial Intelligence.

• Positive attitude with a passion for continuous learning and professional growth.

Compensation and Benefits:

• Birthday off

• Permanent contract

• 100% remote work

• We provide the equipment

• Essential health insurance

• Funeral allowance

• Connectivity allowance

• Access to the Support Team: our internal wellness program

• Ricky Joy Academy: internal professional development

• Discount package with corporate partnerships (gym, online courses, hotels, etc.)

• Opportunities for advancement within the company