Empleos en Yarumal, Antioquia

The Marketing Assistant will be responsible for developing and executing marketing plans that effectively communicate our company’s Mission and Vision, incorporate our core values, drive lead generation, and ultimately contribute to our company's growth. This role requires a combination of analytical prowess, creative thinking, and a deep understanding of marketing, the digital platforms and tools to execute on the vision of the company.

Job Description

• Proven ability to conceptualize and implement comprehensive marketing strategies aligned with organizational goals, leveraging market insights and consumer trends.
• Collaborate with senior management to develop and implement forward-thinking strategies that enhance competitive positioning and foster long-term growth.
• Expertise in designing and optimizing sales funnels to drive lead generation, conversion, and client retention, utilizing automation and analytics tools for continuous improvement.
• Skilled in crafting end-to-end marketing strategies encompassing branding, digital marketing, content creation, client surveys, client gifts and consumer engagement initiatives.
• Experience in developing and executing marketing strategies tailored to support product development initiatives, including market research, product positioning, build out of the new product/service, and launch campaigns.
• Provide leadership with insightful strategic ideas and recommendations, leveraging industry trends, data analysis, and market research to drive innovation and achieve business objectives.
• Build and manage a network of reliable external marketing professionals and outsourcers to supply marketing services.
• Provide mentorship and guidance to marketing contractors, facilitating their professional development and contribution to company objectives.
• Provide oversight to all marketing dollars spent on behalf of the agency and/or clients.
• Actively participate in quarterly company planning events, contributing strategic insights and recommendations for departmental growth and development.
• Understanding of digital platforms advertising opportunities and maximize website performance, track keyword rankings, and implement SEO strategies.
• Assist in coordination of company events
• Ensure effectiveness of social media marketing strategy and content marketing.
• Identify options for incorporating video into our marketing message
• Utilize advanced Excel skills for data manipulation, reporting, and marketing analytics.
• Conduct thorough data analysis to evaluate the effectiveness of marketing campaigns and identify opportunities for improvement.
• Other duties as assigned.

Screening Criteria

• Bachelor’s degree in marketing, business administration, or related field.
• At least five (5) years of experience in marketing roles with a strong emphasis on traditional marketing strategies.
• At least two (2) years of supervisory or leadership experience.
• Must have a stable employment history.

Required Qualifications

• Proven experience in managing digital ad platforms and developing effective social media strategies.
• Proven track record in developing and executing successful marketing campaigns that achieve business objectives.
• Experience in traditional marketing methods such as print advertising, direct mail campaigns, and event marketing.
• Familiarity with video production and the integration of visual content into marketing strategies.
• Strong understanding of various digital marketing platforms, technologies, and tools, including SEO/SEM, social media channels, email marketing platforms, and content management systems (CMS).
• Knowledge of creating effective presentation material for client and partner meetings.
• Proficient in utilizing advanced features of Microsoft Excel for data manipulation, analysis, and reporting within marketing contexts.
• Skilled in using marketing analytics tools such as Google Analytics, HubSpot, or similar platforms to gather insights, track campaign performance, and optimize marketing strategies.
• Ability to analyze complex datasets, interpret trends, and derive actionable insights to drive strategic marketing decisions.
• Experienced in preparing comprehensive reports that articulate key findings, performance metrics, and recommendations to stakeholders.
• Proven track record of developing innovative marketing campaigns and strategies that effectively differentiate brands, engage target audiences, and achieve marketing objectives.
• Ability to work in a dynamic and fast-paced environment with the ability in prioritizing tasks effectively.
• Strong organizational skills and the ability to adapt quickly to changing priorities and business needs.
• Clear and coherent in both written and verbal communication skills with the ability to articulate complex ideas clearly and persuasively to diverse audiences.
• Strategic mindset with a track record of developing and executing marketing strategies that contribute to business growth, enhance market positioning, and achieve measurable results.
• Skilled in optimizing operational efficiencies within marketing processes to maximize resources, streamline workflows, and improve overall effectiveness.

Location: Work From Home

Job Types: Full-time, Permanent

Language:

• English (Required)