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About Webrunner Media Group

At Webrunner, we live and breathe home improvement marketing. Since 2012, we have helped remodelers, roofers, landscapers, and other contractors across North America turn clicks into real-world projects.

We are not order takers. We’re partners. Our approach goes beyond cookie-cutter campaigns. We dig deep into our clients’ businesses, uncover their goals, and craft strategies that cut through the noise to deliver measurable growth.

Our mission is simple: Help contractors unlock sustainable growth through impactful marketing.

The Role

The Google Ads Manager will support our senior paid media team by executing and optimizing campaigns for our clients in the home improvement space. You will be responsible for building, managing, and improving campaign performance, ensuring results that align with client goals. If you have a solid grasp of Google Ads, enjoy performance marketing, and thrive in a fast-paced agency environment, we want to hear from you.

Key Responsibilities

• Launch, manage, and optimize Search, Display, Video, and Performance Max campaigns.
• Develop and implement effective lead generation strategies across Google Ads, Bing Ads, and related platforms.
• Handle daily account management to ensure optimal performance.
• Conduct keyword research, audience targeting, and ad copywriting.
• Set up and oversee A/B testing processes to improve campaign outcomes.
• Manage and adjust budgets to maximize return on investment.
• Meet and exceed cost-per-lead, conversion, and conversion rate goals.
• Work closely with cross-functional teams to improve conversion rates.
• Conduct detailed campaign audits, offering insights and actionable recommendations.
• Streamline and enhance internal processes to ensure efficiency and client success.

Requirements

• 2+ years of hands-on experience in paid search advertising with a focus on lead generation.
• Preferably 1+ years of experience in a digital marketing agency.
• Google Ads certification is required.
• Proficiency with Google Ads, Google Tag Manager, and Google Analytics.
• Experience with Microsoft (Bing) Ads is a strong asset.
• A Bachelor’s degree in Marketing, Advertising, or a related field.
• Strong analytical skills and ability to extract actionable insights from data.
• Creative problem-solver with a passion for innovation.
• Exceptional attention to detail with the ability to manage multiple projects.
• Collaborative team player with a positive, can-do attitude.

Why Join Webrunner:

• A remote working environment with flexible hours
• A supportive and innovative team that values learning and growth.
• Starting contract offering of $2,000 - $2,700 CAD/Month
• Opportunities for professional development and advancement.

HOW TO APPLY: PLEASE SUBMIT YOUR RESUME AND A BRIEF VIDEO THAT INTRODUCES YOURSELF AND HIGHLIGHTS WHY WOULD YOU BE A FIT FOR THIS ROLE.

Note: Only applicants who are selected for an interview will be contacted.

Disclaimer: This job description is subject to change at any time.

Job Types: Full-time, Contract

Application Question(s):

• Please share the link to your video!

Experience:

• Google Ads: 3 years (Required)
• Agency: 1 year (Required)

Work Location: Remote